The project aimed to unify TT’s offering in text, images, and graphics under one cohesive brand, reflecting the increasing integration of media formats in the news industry.

The result was a streamlined one-brand structure, where the legacy brands Scanpix, Svenska Grafikbyrån, and TT Spektra were consolidated under TT News Agency.

The new logotype, a stylized waking eye, and the black visual identity signaled professionalism and authority in the evolving media landscape.

This project was conducted in 2013–2014 during Tomas’ tenure as Partner and Chief Strategy Officer at Blink.