Tomas focuses on strategy projects across areas such as positioning, value propositions, naming, and group naming structures.
Positioning, value proposition, purpose
How can the company be positioned to build market confidence and trust?
How should the purpose and value proposition be formulated?
What specific actions, initiatives, or stories can support the company's change efforts and contribute to building its brand?
Carve-outs — structure, naming and identity
What sets the carved-out company apart from competitors and the parent company?
How can the purpose and values of the new entity be articulated?
How can the strategic direction and focus of the new company be effectively communicated to stakeholders?
M&A — structure, naming and identity
What common dimensions can be leveraged from the merging companies to create a new identity?
How can a shared purpose and strategic focus be formulated?
What should the name of the merged company be?
Commercial due diligence — brand strength assessment
How can the company's unique selling propositions and market position be accurately evaluated?
How strong is the brand, and what (soft) factors differentiate it from competitors?
What role can the company's brand play post-acquisition in creating value?
New offerings — story
How can a compelling story be created for a new product or service offering?
What sets the new offering apart in the market beyond its rational characteristics?
How should the new product be connected to the mother brand and to other products in the portfolio?
Exits — story
How can a compelling story be developed to make the company attractive to potential buyers?
How can the product offering be presented more effectively?
What key messages should be conveyed about the company's strategy to showcase its value?
