Gränges — name, purpose, positioning, visual identity

The aluminum technology group Gränges relied on Tomas’ consulting expertise, where, as team leader, he developed their name, purpose, positioning, and visual identity in 2013. Additionally, he contributed to packaging Gränges for its IPO in 2014 and has undertaken numerous brand-related projects for the company between 2015 and 2022.

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Photos courtesy of Gränges

Photos courtesy of Gränges

Gränges was formerly a business unit within Sapa Aluminium, but a successful rebranding and IPO transformed it into a leading independent company.

With production facilities in Sweden, China, and the USA, Gränges has become a global brand and an industry leader in sustainable business practices.

These projects were carried out during Tomas' tenure as Partner and Chief Strategy Officer at Nod Studio and at Blink.

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