Epiroc — name, purpose, value proposition and visual identity

Tomas led the consulting team responsible for developing the name, purpose, value proposition, and visual identity for the mining equipment and technology group Epiroc, which was spun off from Atlas Copco in 2018.

The project was initiated by the owners and the board of Atlas Copco with the aim of creating a new, best-in-class global brand.

This project was done when Tomas was partner and CEO at Blink.

Previous
Previous

H&M

Next
Next

Investor