Naming projects — name creation, name change process and implementation

Tomas has led naming processes for a number of well-known companies, both newly founded ventures and rebrandings of large industrial groups.

Projects include Epiroc (spun off from Atlas Copco), Stegra (formerly H2 Green Steel), SEB (shortened from Skandinaviska Enskilda Banken), Sertion (a pipework engineering company), Gränges (formerly Sapa Heat Transfer), Nobina (formerly Concordia Bus), bfresh (an urban supermarket concept in the U.S.), Coor (formerly Skanska Facilities Management), Eniro (formerly the Swedish Yellow Pages), and Differ (a management consultancy).