Snickers Workwear — vision, mission, positioning, visual identity

Tomas served as a strategic advisor to Snickers Workwear, the Swedish multinational brand renowned for its functional and style-conscious workwear for professional craftsmen and women.

In 2018 and 2020, he led two projects to develop the company's vision, mission, positioning, and visual identity.

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Photos courtesy of Snickers Workwear

Photos courtesy of Snickers Workwear

The assignments focused on strengthening Snickers Workwear's market presence by emphasizing its commitment to innovation, craftsmanship, sustainability, and style.

This involved crafting a cohesive brand strategy and visual identity that underscored the company's dedication to "Inventing workwear."

These projects were undertaken during Tomas' tenure as Partner and CEO at Blink and CEO at Nod Studio.

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