Patricia Industries — brand architecture, positioning, visual identity

Tomas led a team that collaborated with Investor AB to develop the branding for Patricia Industries, the business area encompassing its wholly owned companies. The project involved defining the brand architecture, positioning, and visual identity for Patricia Industries in both Sweden and the US.

Great+home.jpg
Photos courtesy of Patricia Industries

Photos courtesy of Patricia Industries

The project defined Patricia Industries' relationship to Investor AB and introduced the phrase “A great home for great companies”.

This work was conducted in 2016 during Tomas' tenure as Partner and Chief Strategy Officer at Blink.

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