MotionTech — brand platform, brand structure, visual identity refresh

Tomas helped develop the strategic brand platform, group-wide brand structure, and updated visual identity for MotionTech — a fast-growing European group in warehouse and intralogistics automation — established by Systematic Growth.

MotionTech brings together specialized companies across Europe, combining global expertise with local execution to deliver intelligent, sustainable, and high-performance supply chain solutions. The group is united by a clear purpose: to make motion smarter, helping businesses thrive through automation.

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The work, conducted in 2025, laid the foundation for MotionTech’s next phase of growth as a focused international brand.

As part of the process, the line “We keep your business moving” was introduced to encapsulate the brand’s purpose and promise, and to serve as a unifying narrative across markets, companies, and customer touchpoints.

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