Sertion — name, brand architecture, positioning, visual identity

Tomas led a consulting team responsible for developing the name, brand architecture, positioning, and visual identity for Sertion — a new Nordic group of pipework experts launched in 2024.

With operations in Sweden and Norway, Sertion combines deep local knowledge with broad technical expertise. The group brings together specialized companies in pipework and plumbing — with a focus on the design, installation, and service of advanced water, heating, sanitation systems, industrial piping, and energy gas solutions.