FAM — purpose, positioning, visual identity, website

Tomas led the team that developed FAM’s brand strategy, visual identity, and website design. The project aimed to create a clear, modern, and forward-looking way for FAM to present itself and its holdings, with an image style that reflects the company’s role and ambitions.

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Photos courtesy of FAM AB

Photos courtesy of FAM AB

FAM is a Swedish investment company owned by the Wallenberg Foundations, focused on long-term ownership and development of prominent industrial and financial enterprises.

As part of the initiative, the team also developed a series of brochures titled "Our strategy as a long-term owner". These materials packaged and presented FAM’s strategy, philosophy, and history.

These projects were carried out between 2020 and 2024, during Tomas' time at Nod Studio and Blink.

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