Volaris Airlines — brand experience and airport environments

Tomas worked as a strategic advisor to Mexico’s largest airline Volaris, leading a team that redesigned airport environments and enhanced the brand experience.

Collaborating with Volaris’ commercial team, the project focused on simplifying and standardizing the airport experience and creating clear design guidelines. The initiative improved clarity, emphasized the smartness of low prices, and added charm and emotion to the customer experience.

Guided by the theme “Clearly for all”, the project delivered relevant and visually appealing changes that elevated the airline's environments.

The project was completed in 2016 while Tomas was partner and Chief Strategy Officer at Blink.

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