Amadeus — brand platform, visual identity refresh and tagline

Tomas led a consulting team responsible for developing the brand platform, tagline, and refreshed visual identity for Amadeus — the global leader in travel technology — based in Madrid, Spain.

Though often invisible to travelers, Amadeus powers much of the global travel ecosystem behind the scenes, through software, systems, and services that connect airlines, airports, hotels, travel agencies, and booking platforms.

The work focused on capturing this unique role: enabling smoother, smarter, and more meaningful journeys across the entire travel experience. And the new tagline “It’s how travel works” expresses this pivotal role with clarity and confidence.